Nirjhar Ghosh

About Nirjhar Ghosh

I bring to the table my experience in transforming data ecosystems into growth engines, leading high-stakes Big Data, AI/ML, and BI programs across global enterprises. With 9 years of cross-industry impact—spanning BFSI, retail, credit cards, and digital commerce—I specialize in turning complex datasets into precise, revenue-driving decisions. Over the years, I’ve built a reputation for designing scalable data architectures, deploying machine-learning frameworks, and enabling C-suite leaders with actionable insights. I’ve led multi-channel CRM strategies, optimized customer value models, and delivered analytics solutions that increased profitability, reduced operational inefficiencies, and influenced multi-million-dollar decisions. I’ve driven data governance modernization, redesigned enterprise KPI systems, and led teams through complex analytics transformations. Whether optimizing churn, pricing, customer segmentation, or CRM funnels, I focus on sustainability, repeatability, and enterprise-wide adoption. My work integrates statistical rigour with real-world problem-solving—automating processes, scaling AI-driven insights, and enabling brands to unlock customer value through predictive intelligence. I thrive at the intersection of data science, marketing analytics, and technology-driven business strategy. I continue to partner with global clients to shape their customer journeys, architect scalable BI ecosystems, and build data-first cultures. For collaboration, opportunities, or conversations around analytics innovation, feel free to reach me at n••••••••@gmail.com.

Experience

1. Principal, Data Apps & Ai

   Verticurl

   Sep 2024 — Present · Gurugram, IN

   Drove multi-channel engagement strategy for KFC South Africa by analyzing app/web performance across IAM, Push, and Email, delivered actionable recommendations to improve user retention, session start rates, leading to a 11% increase in the overall conversion across CRM journey funnelsLed CRM journey and funnel analysis for Coca-Cola INSWA stitching user behavior across Email, WhatsApp, and SMS to identify drop-offs, optimize re-engagement strategies, and deliver campaign performance insights for new product launchesLed project discovery for PVH’s data audit (Tommy Hilfiger & Calvin Klien), mapping data flows, critical fields, creation of calculation frameworks to identify governance gaps for data quality improvements and increased system accuracy by 35%.Developed optimized OpenAI prompts for nuanced sentiment analysis, improving influencer risk assessment accuracy across key audience sentiment cohorts, established a robust emotion-weighted scoring model, reducing risk detection time by 20%

Education

• Siliguri Institute of Technology

  B.Tech, Electrical Engineering

Skills

• Algorithms
• C
• Core Java