Nirav Parekh

About Nirav Parekh

We are what we repeatedly do. Excellence, then, is a habit.”For 20 years, I have worked across research, marketing, and advertising to build my expertise in communications. I excel at communications planning that creates a multiplier effect on brand growth.I have done this for ITC brands (Savlon, Nimyle, Mangaldeep, Classmate), Pidilite brands (Fevicol, Fevikwik, Dr. Fixit, Roff), Vi’s Enterprise arm, Motilal Oswal, Nilon’s, Tata Harrier, Combiflam, Bandhan Bank, Zandu, Castrol, and Tata Sky. And this work has led to many awards, including India\'s first and only Gold and \'Best Insight\' at IPA Effectiveness Awards (UK), a Grand Effie, and a few Gold and Silver Effies.I have also taught courses and done guest lectures at multiple B-schools, including Welingkar, IIM-Indore, Xavier Institute of Communications, and KJ Somaiya.Here on LinkedIn, I bring a unique perspective on working in advertising and growing up the hierarchy in a large organisation. Hit the Follow button if this excites you, or email me at niravbparekh[at]gmail.com for guidance, or booking me for lectures.

Experience

1. Executive Vice President - Planning

   Ogilvy

   Jul 2022 — Present · Mumbai, IN

Education

• Narsee Monjee College of Commerce and Economics

  Bachelors in Management Studies, Marketing

  2000 — 2003

• K J Somaiya Institute of Management Studies and Research (SIMSR)

  Masters in Management Studies, Marketing

  2003 — 2005

Skills

• Strategic Planning
• Brand Architecture
• Needscope
• Integrated Marketing
• Strategy
• Campaign Effectiveness
• Consumer Behaviour
• Marketing Communications
• Communications Planning
• Brand Management
• Customer Insight
• Market Research
• Consumer Behavior
• Segmentation
• Competitive Analysis