Niranjan K Shinde

About Niranjan K Shinde

I build revenue in markets that others find too complex to crack. Over 18 years, I\'ve led business development and commercial growth across industrial, automotive, electronics, and manufacturing sectors — turning ambiguous, high-stakes situations into structured, scalable growth. I operate at the intersection of technical credibility and commercial execution, navigating multi-stakeholder environments where you have to earn the engineer\'s specification before you can win the buyer\'s purchase order. As Fractional Product Strategist for ProofEasy, a blockchain-powered B2B document verification SaaS platform, I led the pivot from freemium to enterprise B2B, defined the ASEAN market entry and three-year expansion roadmap, launched digital credentialing as a net-new use case, introduced a White Label model, and built a POC environment that removed the biggest barrier to enterprise adoption. My MBA in Finance makes regulated industries — fintech, compliance tech, financial services platforms — natural territory. I co-founded Kimia, a functional beverage venture, taking it from zero to institutional accounts — sharpening my ability to build from scratch, move fast, and create structure where none exists. At tesa (Beiersdorf AG), I spent a decade winning India\'s most demanding OEM and Tier 1 accounts. I took a declining wire harnessing BU from $0.8M to $4.7M in 3.5 years — market share 9% to 25%, customer base +210%. I drove 200% revenue growth in Automotive, 147% and 161% across Wire Harnessing and Electronics, and built tesa India\'s first marketing function from scratch. I served on the tesa India Management Team and tesa APAC Regional Leadership Team. I now operate across two tracks: senior commercial BD in industrial and engineered products, and Commercial Product Strategy in B2B fintech and financial services technology. Both draw from the same core — translating complex customer problems into structured decisions and owning the outcome.If you\'re trying to open new markets, win resistant accounts, or need a product strategist who has owned both the roadmap and the revenue — let\'s talk. n••••••••@gmail.com

Experience

1. Fractional Product Strategist

   Proofeasy

   May 2024 — Present

   Mandate: Define product strategy, vertical prioritization, and commercial architecture for a multi-vertical, API-first enterprise SaaS platform.• Analyzed three years of freemium data — registration patterns, conversion rates, pricing performance — diagnosed the breakdown and built the case to pivot fully to B2B.• Narrowed focus to Malaysia as the ASEAN entry point; co-built a three-year product and market expansion roadmap covering vertical sequencing, pricing milestones, and platform targets.• Identified Education as the priority vertical and launched digital credentialing as a net-new use case on the existing platform — no additional R&D required.• Introduced a White Label model enabling enterprise customers to deliver verified documents under their own brand; defined commercial terms, partner tiers, and qualification criteria.• Pivoted solutioning focus to the Indian market; led development of a POC builder from the end user\'s perspective, letting enterprise customers configure and test custom use cases before committing.

Education

• MITSOM | MIT School of Management

  MBA, Finance

• Pune University

  Bachelor of Engineering - BE, Mechanical Engineering

• Harvard University

  Fintech program , Fintech

• National University of Singapore

  Digital Product Management: From Strategy to Launch, Product Management

Skills

• Management Information Systems (Mis)
• Retail
• Cross-Functional Team Leadership
• Marketing Strategy
• Operations Planning and Execution
• Market Research
• Customer Satisfaction
• Human Resources
• Budgets
• Telecommunications
• Analysis
• Recruiting
• Business Strategy
• Information and Data Management
• Entrepreneurship
• Sourcing
• Mis
• Key Account Management
• Sales
• Business Planning
• Process Implementation
• Management
• Team Building
• Leadership
• Marketing
• Competitive Analysis
• Program Management
• Customer Relationship Management (Crm)
• Sales Operations
• Customer Service
• Crm
• Team Management
• Project Planning