Niranjana Prabhu

About Niranjana Prabhu

I\'ve never been someone who walks away from a hard problem — if anything, a tough brief is what gets me going.Seven years into my career, that instinct has taken me from building a sales channel across rural Tamil Nadu to leading grocery advertising strategy at Amazon — one of the most competitive, fast-moving categories in Indian e-commerce. I genuinely love working in spaces where the stakes are high and the playbook needs to be written from scratch.At Amazon Ads, I work at the intersection of strategy and sales — building GTM for brands, designing monetization programs for ad products like Fire TV, and spending a lot of time in rooms (and on calls) with C-suite and senior marketing leadership within the advertiser ecosystem. Consultative selling is at the core of how I work: I\'m more interested in understanding a brand\'s actual growth challenge than in pitching a product. That\'s what makes the deals — and the relationships — stick.Before Amazon, I was at CEAT Tyres managing the Tamil Nadu sales channel, building new revenue streams, and working with central teams to cut supply chain redundancies and sharpen stock planning. Different industry, same playbook: find the inefficiency, build the solution, scale it.What I love most is that moment when a well-crafted insight turns into a CXO conversation, which turns into a deal, which turns into a category shift. That chain reaction — strategy meeting execution — is what I\'m always chasing.Outside of revenue targets, I\'m a lifelong advocate for equity — in our workplaces and in our society. I\'m part of the DEI team at Amazon Ads, and I believe, genuinely, that the best growth strategies are built by the most diverse teams.If you\'re navigating disruption, thinking through a GTM strategy, or just want to talk about what\'s happening in the ads and e-commerce space — I\'d love to connect.

Experience

1. Business Development Manager, Grocery, Amazon Ads

   Amazon

   May 2024 — Present

   Business Development Manager — Grocery Grocery is one of the most disrupted categories in Indian e-commerce — and that\'s exactly what drew me to it.Lead GTM strategy and CXO sales for large FMCG advertisers — working at the intersection of brand strategy, e-commerce, and advertising to drive category growth.Conceptualised and led Amazon Grocery\'s flagship Ads Store Monetization Program — unified Design, Ad Tech, and Sales on a single strategy and scaled advertiser adoption across the category significantly.Drive insight-led CXO engagement to reactivate advertisers Work closely with global teams and ad tech partners to pilot and scale new advertising technology

Education

• Management Development Institute, Gurgaon

  PGPM , Marketing

  2017 — 2019

• Misrimal Navajee Munoth Jain Engineering College

  B.E Computer Science

  2013 — 2017