Niranjan Reddy Karnati

About Niranjan Reddy Karnati

Beaing a marketing professional, i lead and execute the organization\'s overall marketing strategy, aligning it with business objectives, market trends, and competitive landscape. I have over 12 years of experience in devising and implementing successful marketing campaigns across various channels, both online and offline, ensuring consistent branding and maximizing ROI.I have a strong background in healthcare and wellness marketing, having worked as a Marketing Manager for Kolors Health Care and Labelle Body Care, where I was responsible for brand building, positioning, revenue growth, and managing multiple territories pan India. I have a PGDM/MBA in Marketing from Engineering Staff College of India (Business School) and ISB certification in Digital Marketing and Communications from Indian School of Business. I am proficient in digital anad offline marketing(ATL & BTL activities) I am passionate about creating innovative and impactful marketing solutions that drive customer engagement and loyalty.

Experience

1. Marketing & Brand Manager

   Apollo Dialysis Clinics

   Nov 2023 — Present · Hyderabad, IN

   Being a marketing professional responsible for the overall image and perception of an organization brand, involves developing and implementing brand strategies to ensure a consistent and positive brand image across all marketing channels. Develop and Implement Marketing StrategiesHealthcare Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional media,BTL activities, while ensuring compliance with healthcare regulations.Brand Management: Maintain consistent and compliant brand messaging across all marketing materials and channels.Market Research and Analysis: Conduct market research to identify healthcare trends, patient insights, and competitive analysis to inform marketing strategies.Content Creation: Collaborate with medical professionals and the content team to produce engaging and accurate content that resonates with patients and healthcare providers.Budget Management: Manage the marketing budget, track expenditures, and optimize ROI, ensuring cost-effective use of resources.Performance Metrics: Set KPIs and monitor the effectiveness of marketing activities using analytics tools, adjusting strategies as needed to achieve targets.Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing work environment.Stakeholder Collaboration: Work closely with clinical staff, sales, and other departments to ensure cohesive and integrated marketing efforts.Patient Engagement: Develop and implement strategies to enhance patient engagement, education, and satisfactionLead ManagementROI analysis

Education

• Malla Reddy University Hyderabad

  Bachelor of Engineering - BE, Computer Science

  2011

• Engineering Staff College Of India

  PGDM/MBA-MARKETING, Business, Management, Marketing, and Related Support Services

  2012 — 2014

• Sri Chaitanya College of Education

  Board of intermediate

• Indian School of Business

  Digital Marketing and communications