Nirali Shah
Growth at Nykaa | Product Marketing & Brand Strategy | M.S. IMC at Northwestern University
- Role
- Assistant Manager, Growth & Retention (Clm) at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nirali Shah
Marketing and communications professional with 3+ years of experience across e-commerce, media, SaaS, D2C, and financial services. Passionate about the intersection of technology and customer experience + always curious about what makes people click.Recently completed Northwestern’s San Francisco Product Marketing Quarter, combining courses in product marketing, design thinking, and technology innovation to work on real-world case studies and go-to-market strategies.
Experience
Assistant Manager, Growth & Retention (Clm)
Dec 2025 — Present
Education
Northwestern University
Product Innovation in San Francisco
University of Southern California
Bachelor of Arts - BA, Cognitive Science, Minors - Applied Analytics and Consumer Behaviour
B.D. Somani International School
IB diploma , High School
2012 — 2017
Northwestern University
Master of Science - MS, Integrated Marketing Communications (IMC)
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