Nirali Mehta
Product @MMT | Capgemini E.L.I.T.E. | MDI Gurgaon | Deloitte
- Role
- Associate Product Manager at MakeMyTrip
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Nirali Mehta
Nirali is a versatile professional with an MBA from MDI Gurgaon, specializing in…
Experience
Associate Product Manager
Dec 2024 — Present · Gurugram, IN
Own end-to-end presales journey for Trains (web & app), driving a 30% conversion-rate uplift through funnel optimization, rapid experimentation, and CX enhancements.• Launched Data Science-powered Seat Availability Prediction Markers & Alerts, integrating with funnel and marketing systems to cut low-demand drop-offs and improve Listing→Review conversion by 7%.• Architected the “Connected Travel” multi-leg journey platform, integrating real-time IRCTC and internal APIs to optimize latency and accuracy; achieved 30% MVP engagement and built foundation for multi-modal expansion.• Optimized API orchestration (TBS, FAA, Junction) to remove redundant IRCTC calls and cut server load by 25%, boosting uptime and response speed via smart cross-brand load balancing. • Increased Free Cancellation attach rate from 4% → 14% through cohort-based experimentation, social proofing, persuasive CTAs, and dynamic pricing algorithms.• Reduced high-intent user drop-offs by 18% by redefining fallback flows & routing users back into the booking funnel.• Delivered overnight IRCTC-mandated releases and full-scale compliance features – taking as Ad-hoc in Sprints, ensuring uninterrupted booking experience and 100% policy adherence.• Drove SEO & trains ranking optimization, achieving double-digit organic-traffic growth across templates.• Revamped Live Train Status with delay intelligence, enhancing decision confidence and reducing search exits by 9% across 10K+ daily sessions.• Owned annual and quarterly OKRs for conversion, latency, and satisfaction; applied NPS analytics and segmentation insights to shape roadmap prioritization and growth experiments.
Education
Shri G S Institute of Technology & Science
Bachelor of Engineering (B.E.)
2015 — 2019
Management Development Institute, Gurgaon
Master of Business Administration - MBA
2022 — 2024
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