Nirali Desai
Nykaa | Hidesign
- Role
- Associate Manager-content Management at eClerx
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Nirali Desai
Certified skincare geek by passion, fashion enthusiast by heart, and content marketer by profession. I blend SEO, storytelling, and digital strategy to help beauty and fashion brands shine online—one word at a time!
Experience
Associate Manager-content Management
Dec 2024 — Present · Mumbai, IN
Specialize in digital content management for Fortune 500 beauty and luxury brands. Skilled in brand storytelling, engagement, and optimizing customer experiences through high-performing content.Key Expertise- Audit, optimize, and manage product pages, landing pages, and digital assets to enhance discoverability and conversion-Craft compelling emailers, SMS campaigns, and digital copies aligned with brand voice and marketing goals- Oversee product descriptions, visuals, and promotional messaging, ensuring accuracy and consistency-Analyze content metrics, refine strategies, and drive engagement, visibility, and sales.
Education
National Institute of Fashion Technology, India
Master's degree, Masters of Fashion Management, Majors in Marketing and Retail
2020 — 2022
Jain (Deemed-to-be University)
Bachelor of Commerce - BCom, [ Hons]
2016 — 2019
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