Niraj Prajapati

About Niraj Prajapati

Certified SFMC Consultant with a Master’s in Information Technology and 7+ years of experience in Marketing Automation, CRM Consulting, and Salesforce solutions.Expertise in Salesforce Marketing Cloud Architecture, CRM Integration, and Data Security practices.Skilled in managing complex multi-channel marketing projects, Salesforce 360 configurations, and system migrations from legacy platforms.Proficient in SQL, Data Analysis, email template troubleshooting, and programmatic skills in SSJS, AmpScript, Java, and APIs.Experienced in Agile methodologies, managing delivery, and mentoring teams across B2B and B2C sectors. Adept at collaborating with cross-functional teams and clients to deliver innovative solutions in marketing, sales, service, and analytics domains.Focused on risk mitigation, continuous improvement, and enhancing team knowledge in dynamic industries like Pharma, Banking, Finance, Retails & Ecommerce My experience extends to working directly with client teams, understanding their input, and meetingtheir requirements effectively. I\'ve had the privilege of working with both B2B and B2C clients, managing Commercial, Promotional, and Transactional Email Campaigns. In addition, I have a proven track record of providing knowledge transfer and individual mentoring to clients and team members, both onshore and offshore. I actively identify and implement measures to enhance team knowledge of new business processes.Making End - User experience smoother by solving complex CRM requirements - Marketing | Sales Service | Commerce | and Analytics

Experience

1. Solution Architect - Enterprise Commercial Solutions

   Indegene

   Jan 2023 — Present · Bengaluru, IN

   As a Salesforce Marketing Cloud Architect at Indegene, I design, implement, and manage SFMC solutions for healthcare and life sciences clients. I collaborate with cross-functional teams to develop scalable, data-driven solutions and lead the creation of complex marketing journeys for HCPs and patients using tools like Email Studio and Automation Builder. My expertise spans multiple channels including Email, SMS, Mobile Push, and WhatsApp Messaging, with a focus on custom implementations. I manage integrations with Salesforce products and third-party systems like Veeva CRM, Snowflake, and Amazon S3. Additionally, I guide developers on personalized campaigns, oversee SFMC installations, and ensure seamless communication across teams. I mentor a team of developers, driving best practices and expanding knowledge in new SFMC solutions like Interaction Studio and Einstein.

Education

• University of Mumbai

  BSc - Bachelor of Science, Information Technology

  2015 — 2018

• Sai Holy Faith High School

  Maharashtra Board, SSC

  2003 — 2013

• Karmaveer Bahurao Patil Institute of Management Studies & Research,

  Master's degree, Information Technology

• Sai Nath Jr College

  HSC Maharashtra Board , Science - Information Technology

  2013 — 2015