Niraj Kumar
Senior Manager-RINL(Ministry of Steel) | IIM Calcutta | NIAMT Ranchi
- Role
- Senior Manager (Marketing) at Rashtriya Ispat Nigam Limited, Vizag Steel Plant
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Niraj Kumar
I’m a seasoned professional with 15 years of enriching experience at Rashtriya Ispat Nigam Limited (RINL) — a Navratna PSU under the Ministry of Steel — where I began in the heart of steel manufacturing, learning the intricacies of plant operations and process engineering over 5 years. That technical grounding laid the base for a fulfilling 10-year journey in sales and marketing, where I worked closely with clients, built strong market networks, and helped grow the business in a competitive industrial landscape.I bring a unique blend of engineering insight and market strategy, having managed complex manufacturing processes and led high-impact marketing initiatives. My journey reflects a consistent track record of operational excellence, client growth, and commercial success.Now, I\'m channelling this experience into creating impact and purpose-driven, customer-focused business venture.
Experience
Senior Manager (Marketing)
Rashtriya Ispat Nigam Limited, Vizag Steel Plant
Jul 2019 — Present · Kolkata, IN
Responsible for Sales and Marketing of Steel products in various segments which includes Project Customers, Retailers, Manufacturers and Rural Dealers.• Strategic Marketing- Responsible for ideation, planning, and execution of the long-term sales strategy • Contributing to business strategies by providing insights from market surveys and competitor analysis.• Collaborating with cross-functional teams to ensure successful product launches and market positioning.• Nurturing existing client relationships and establishing new ones for business expansion.• Monitoring product performance, identifying trends, and making data-driven decisions to enhance product portfolio.• Innovating and introducing new material grades based on valuable customer feedback.• Efficiently addressing and resolving quality-related concerns to uphold product standards.• Implementing effective approaches to maximize market penetration and increase customer acquisition
Education
National Institute of Advanced Manufacturing Technology Ranchi (Formerly NIFFT)
Bachelor of Technology - BTech, Metallurgy & Materials Engineering
2005 — 2009
Indian Institute of Management, Calcutta
Executive Business Management, Business Administration and Management, General
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