Niraj Jaiswal
Trade Marketing Manager at Welspun
- Role
- Trade Marketing Manager at Welspun World
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Trade Marketing Manager
Aug 2023 — Present · Mumbai, IN
Brand Accelerator and Sales & Marketing Success Leader with 7 years of experience in going the extra mile to secure incremental revenue growth in highly competitive markets; leads multiple complex business development initiatives in entrepreneurial environments based on strategic analysis and research, in addition to excellent leadership and interpersonal skills. Responsible for Trade Marketing Operation – Pan India for two products: Welspun & Spaces. Enhancement of Brand Visibility through deployment of In-shop & On-shop branding in multi brand outlets. Designing, Production & Procurement of POSM. Plan Trade Marketing yearly calendar & design activities based on locations. Planning & Implementation of Trade Marketing. Developed NPL planning, design PLC, Sales planning & its GTM. Conduct of BTL activities. Responsible for Festive planning based on states & its effective execution. Vendor Management based on activities. Budget Management Conduct audit through agencies. Conduct Distributor & Retailer meet. Project Management – Drive product wise campaign. Monitor sales team productivity & work to increase it. Boost sales through schemes for retailer. Drive Primary through distributor various scheme.
Education
Vivekanand Business School
Master of Business Administration - MBA, Marketing
2014 — 2016
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