Niraimathi Ashokkumar

About Niraimathi Ashokkumar

Hi,Thanks for stopping by! I am a content marketer and writer based in Chennai. Here\'s what I do - help brands find their authentic voice and tell stories that convert. With 4+ years of experience—from freelancing to full-time roles—I’ve owned content strategy, messaging, website revamps, digital campaigns, and PR. I’ve ideated and executed brand-building campaigns (organic, ads, PR, events), collaborating across functions, and driven conversion-worthy MQLs, with pipeline value worth around $100K, which is steadily rising too.Here are my strongest areas- Owning content across channels: From web and LinkedIn to PR and presentations—everything is storytelling territory- Strategic storytelling: planning messaging around product pain points, benefits, and differentiation- Cross-functional Execution: Single-handedly leading content, social, design coordination, and sales decks- Conversion-led thinking: Building campaigns that attract attention and inspire action.Let’s create something meaningful together.

Experience

1. Content Marketer

   Datakulture

   Sep 2023 — Present · Chennai, IN

   Key Responsibilities- Revamped website: conducted stakeholder interviews, clarified value proposition, and rewrote the entire website messaging in 2 months- Contributed to a steady stream of organic visibility through content: blogs, case studies, guest articles, campaign pages, and decks- Content planning and strategy, including paid campaigns: LinkedIn and Google Ads, leading to strong pipeline building- Creative storytelling and conceptualizing for social media handling: data stories, memes, visuals, videos, and thought leadership- Strategy and content for email marketing, newsletters, and internal communication- Other marketing activities include 2 PR campaigns focused on brand stories, micro assets creation, multiple webinars, and countless high-value decks for client/sales enablement, internal linking, and optimizing existing content.Impact Created- Revamped website messaging → created a strong, unique messaging and positioning to stand out in a crowded market as an extended data partner rather than a generic service provider- Published ~100+ short and long-form articles/case studies → 60% gaining impressions; 15+ consistently ranking in Google’s top 5 pages- Drove lead generation → 5+ MQLs via organic; 40+ MQLs via Google Ads campaigns, including a $100K conversion and 5+ more in pipeline- Boosted brand visibility → 75% growth in followers; significant increase in post impressions and engagement.Tool Stack:SEMrush, Google Search Console, Google Analytics, Strapi, Contentful, Canva, Notion, MS Office Suite, GPT4

Education

• Park College of Engineering and Technology

  Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

  2011 — 2015

Skills

• Content Writing
• Training
• Powerpoint
• Microsoft Excel
• Power Electronics
• Project Management
• Customer Service
• Creative Writing
• Research
• Leadership
• Microsoft Office
• Management
• Microsoft Word
• Product Development