Nipun Jain
General Manager - Marketing at ITC Foods | FMCG Specialist
- Role
- General Manager - Marketing at ITC Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nipun Jain
Passionate Sales & Marketing professional with 14 years of extensive experience across top-tier organizations like ITC, Bharti Airtel, and Godrej & Boyce. Currently serving as General Manager, Marketing at ITC’s Foods Business, leading the marketing efforts for YiPPee! Noodles, a brand with an annual consumer spend of ~₹1700 Cr.Skilled in brand building, revenue growth, category management, and crafting innovative marketing strategies. Notable achievements include: • Leading the Effie Award-Winning campaign - YiPPee! Better World • Executing a digital transformation with AI-powered campaigns, driving significant improvements in mind measures across traditionally media-dark regions. • Driving consistent growth and market share gains across diverse FMCG categories.Consistently recognized for excellence with Two CEO’s Awards for exceptional performance in Business Growth, Market Share Gains, and Team Engagement. A strategic leader adept at developing micro-market playbooks, building high-performing teams, and ensuring seamless execution across various market conditions.
Experience
General Manager - Marketing
Aug 2023 — Present · Bengaluru, IN
Leading the marketing strategy for YiPPee! Noodles, a ₹1700 Cr brand, with a focus on innovative, data-driven campaigns and differentiated product development. Successfully revamped the brand’s communication playbook through thematic campaigns featuring celebrities and regional storytelling, driving a ~15% lift in purchase intent.Key Highlights: • Launched the Effie Award-Winning campaign - YiPPee! Better World, unlocking valuable consumer insights through engaging digital experiences. • Pioneered AI-powered outreach for rural markets, achieving 2x improvement in purchase intent among previously hard-to-reach audiences. • Introduced premium product lines tailored for SEC A1 audiences, aligning with evolving consumer preferences in urban metros. • Built a micro-market playbook to address region-specific challenges, improving competitive positioning and portfolio relevance.
Education
Govt. Bikram College of Commerce
B.Com, Accounts
2006 — 2009
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA, Marketing
2009 — 2011
Skills
- Channel
- Channel Partners
- Distributed Team Management
- Retail
- Team Management
- Strategy
- Sales Process
- Business Development
- Analytical Skills
- Distribution Management
- Key Account Management
- Channel Management
- Analytical Abilities
- Modern Trade
- Market Research
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.