Nina Kason

Assistant Marketing Manager @Beko Plc

I manage the planning and implementation of Beko’s national marketing campaigns with a focus on digital advertising, email marketing and asset and content management. I Lead the yearly development of video and photography assets for Beko.co.uk and online trade partners which includes management of photoshoots on-site. I own the strategy and implementation of Beko’s eCRM programme, managing a dynamic, targeted, programme based on data insights, using automation to increase brand affinity and create loyalty. I work collaboratively with Product Managers, Trade Teams and Brand Managers on all campaigns as well as managing partnerships with external agencies and freelancers.