Nina Victoria Heinrichs
Global Employer Branding & HR Communications @RWE
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WORK HISTORY
Global Employer Branding & HR Communications @RWE
Essen, DE
Play an active role in shaping RWE’s global employer brand to increase employer attractiveness and strengthen its positioning as an employer of choice.• Strategically manage and further develop RWE’s social media channels, with a particular focus on LinkedIn, to effectively communicate employer brand messages and increase reach among relevant target groups.• Collaborate closely with internal stakeholders and coordinate external agencies to ensure the consistent delivery of employer branding and communication initiatives.
EDUCATION
Bayer HealthCare AG
Kauffrau für Bürokommunikation, Fremdsprachenkorrespondentin
FOM University of Applied Sciences for Economics and Management
Diplom-Kauffrau (Dipl.-Kfr.), Economics , HR & Marketing
ABOUT NINA VICTORIA HEINRICHS
Over the past years, I have gained extensive experience across nearly all areas of HR, including one year as an HR Business Partner, which provided me with deep insights into organisational needs and people challenges. This foundation enables me to design employer branding strategies that are not only creative but also closely aligned with business and HR realities.I specialise in:• - developing authentic narratives that strengthen organisational identity and support both attraction and retention• & - creating engaging content with measurable impact• - supporting individuals and teams in their growth to unlock potential• - understanding the full employee lifecycle and how HR practices influence the employer brandI believe that employer branding plays a key role not only in attracting new colleagues but also in retaining and inspiring existing employees. By combining creativity with strategic HR know-how, I help organisations build environments where people feel connected, valued, and motivated.I enjoy exchanging ideas on employer branding, HR communication, and innovative approaches to people development. Let’s connect if you are passionate about shaping workplaces that truly make an impact.
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