Nina Culliver
Retail Merchant | Shopify & Mirakl Marketplace Specialist | Building Curated Brand Experiences at Janie and Jack
- Role
- Lead Merchant- Marketplace and Specialty Merchandising at Janie and Jack
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Nina Culliver
Experienced merchant and marketplace strategist passionate about building premium children’s assortments and brand partnerships. At Janie and Jack, I lead curation and category growth for our Brands We Love program—identifying best-in-class partners across apparel, accessories, home, and gifts. I also serve as the onboarding and sales lead for our Mirakl-powered marketplace, helping brands seamlessly integrate via Shopify, optimize performance, and deliver a best-in-class customer experience. Skilled in cross-functional collaboration, brand storytelling, and digital merchandising
Experience
Lead Merchant- Marketplace and Specialty Merchandising
Jan 2025 — Present
Lead strategy and performance for Brands We Love, Janie & Jack’s premium online marketplace, curating and managing a portfolio of top-tier children’s lifestyle brands across apparel, accessories, and gifting- Analyze KPIs and digital metrics to identify business opportunities, improve category productivity, and maximize sales through strategic assortment, pricing, and promotions- Develop and execute seasonal product assortments informed by trend, performance data, and customer insights- Partner cross-functionally with Creative, Marketing, and Planning to bring cohesive brand stories to life- Act as key liaison for onboarding new partner brands to the Mirakl-powered marketplace, guiding Shopify-based integrations and catalog setup- Cultivate relationships with external brand partners, providing insights and optimization recommendations to drive revenue and engagement- Present business performance, key initiatives, and growth results to senior management and cross-functional stakeholders- Champion new marketplace processes and tools to improve seller experience, streamline integration (Shopify), and strengthen category performance visibility.
Education
FIDM
Bachelors in Business Management and Visual Communications, Visual Communications
2010 — 2014
Skills
- Window Displays
- Fundraising
- Photography
- Social Media
- Styling
- Event Planning
- Photoshop
- Fashion
- Sales
- Mac
- Illustrator
- Merchandising
- Social Networking
- Retail
- Visual Merchandising
- Customer Service
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