Nina Beckhardt

About Nina Beckhardt

An internationally published and recognized authority on naming and brand innovation with…

Experience

1. Founder & President

   The Naming Group

   Oct 2009 — Present · Los Angeles, CA, US

   The Naming Group is a Los Angeles-based brand naming agency dedicated to changing the way brands name. We work with leading corporations to develop brand-wide naming strategies, and the names that support them.Key Accounts: CHEVROLET, REEBOK, KOHLER, NESTLE, GAP, SONY, EXPERIAN, NEW BELGIUM, NFL, BED BATH & BEYOND CHEVROLET - Agency of Record Developed key global names including Sonic, Spin, Trax, Silverado High Country, advised on brand extension of the Volt line. Partnered directly with global CMO to overhaul naming process at GM. Created cultural screening and comm strategy to support global vehicle launches. KOHLER - Agency of RecordEvaluated product namescape across all verticals to create and roll out entirely new brand-wide naming strategy and 30 product names, establish new brand direction, and implement consistent, turnkey naming process across the org. REEBOK Partnered with marketing team to create comprehensive namescape strategy and create brand development bible across 5 business units. Evaluated and created of 100\'s of product names.

Education

• University of Westminster

  Psychology, Fashion Design

• The George Washington University

  BA, Fine Arts, Psychology

  2003 — 2007

• Parsons School of Design - The New School

  Photography

Skills

• Digital Strategy
• Strategy
• Start-Ups
• Creative Direction
• Brand Development
• Marketing
• Brand Architecture
• Email Marketing
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Content Strategy
• Marketing Strategy
• Integrated Marketing
• Digital Marketing
• Advertising
• Product Naming
• Entrepreneurship
• Corporate Branding
• Brand Implementation
• Social Media
• Concept Development
• Corporate Communications
• Leadership
• Copywriting