Nina Oum
Marketing Strategy Director @COMEXPOSIUM
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WORK HISTORY
Marketing Strategy Director @COMEXPOSIUM
Paris, FR
Head of Marketing Strategy department (12 people)Feeding marketing insights and building trade shows brand & positioning strategies thanks to data exploitation.Bringing industry expertise to the tradeshow event directors, sales teams and marketing team.Scope: Covering over 20 different industries (B2B & B2C).Leading 3 sub-teams: 1) Industry strategy expertiseMarket / competitive intelligence, Market research (quantitative / qualitative), Category management, Offer vs. demand analysis, Persona, Brand positioning strategy, Development strategy, Account Based Marketing, Sales marketing tool, Content strategy support2) Marketing OfferDevelopment of new offers & Development of communication tool portfolio for customers3) Data IntelligenceData analysis, Dashboarding, Data modelling & science
EDUCATION
NEOMA Business School
International Management
SKILLS
ABOUT NINA OUM
Marketing Strategy Director
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