Nina Nowowiejska
Category Executive @英美烟草
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WORK HISTORY
Category Executive @英美烟草
Vienna, AT
Leading Vapour category across Austria & Slovakia, tailoring global brand positioning to local market dynamics- Shaping brand strategy incl. planning new launches, portfolio optimization, and cross-functional collaboration with sales, trade & marketing- Managing 360° marketing campaigns (retail, digital, influencer, CRM) to grow brand presence and drive consumer acquisition- Owning the full NPI process - regulatory compliance, packaging design, campaign rollout- Launched a new Vapour platform, developed creative assets and executed a nationwide marketing campaign- Tracking and optimizing KPIs (market share, distribution, brand awareness) to maximize ROI and secure sustainable growth.
EDUCATION
University of Warsaw - Faculty of Management
Bachelor of Management Studies
Universidad Rey Juan Carlos
Licencjat (Lic.)
University of Warsaw - Faculty of Psychology
Master of Psychology
ABOUT NINA NOWOWIEJSKA
Ukończyłam studia licencjackie na kierunku Zarządzanie na Uniwersytecie Warszawskim, a jednocześnie studiuję też Psychologię. Aktualnie pracuję na stanowisku Global Graduate Trainee w British American Tobacco, a poza pracą etatową rozwijam własne projekty związane z UX designem.
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