Nina Dumschat
Senior Digital Marketing Manager @air up®
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WORK HISTORY
Senior Digital Marketing Manager @air up®
Iserlohn, DE
SEA in 11 markets (EU + US)- Operational Management- Optimization of Search & Standard Shopping Campaigns- GMC & Feed Management (Google Sheets & ProductsUp Tool)- Implementation of Performance Max including A/B-Tests & GEO-Test in cooperation with GoogleDigital Marketing activities across the entire funnel for Sweden as well as Budget, Strategy-Planning and continuous Analysis & Optimizations- YouTube Ads -> Awareness & Brand Lift Studies- TikTok Ads -> Consideration- Meta Ads -> Performance- Google Ads -> Performance- Local UGC Coordination with CreatorsGo-To-Market Preparation & Execution in Norway, Finnland and Denmark- Building Brand Awareness via YouTube Ads- Driving Traffic & Performance via Google Ads
EDUCATION
London Metropolitan University
Semester abroad
Düsseldorf University of Applied Sciences
Master of Arts - MA
University of Applied Sciences Europe
Bachelor of Science - BS
ABOUT NINA DUMSCHAT
Performance Marketing Allrounder with deeper expertise in SEA (passion!) and Paid Social Advertising. Almost 4 years of working experience in the fields of eCommerce and Health Care. I combine creative with data-based thinking. Playing with numbers as well as components for the next best-performing creative is my passion. And what intrigues me? Exactly this synergy between creativity and data-based actions, which both form the ideal base for successful Performance Marketing.
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