Nina Branham

About Nina Branham

Highly accomplished and results-oriented leader with over a decade of experience in establishing, scaling, and optimizing digital commerce operations for global brands, such as Michelin, Unilever and Walmart. My expertise spans retail marketing, eCommerce strategy, sales, supply chain and cross-functional leadership, consistently driving significant revenue growth and market share expansion. My leadership is grounded in my core values: integrity, transparency, putting the consumer first, and cross-team collaboration, which have guided my key achievements highlighted below.

Experience

1. Retail Marketing and Ecommerce Lead, North America

   Michelin

   Dec 2024 — Present · US

   Founded and scaled the eCommerce division from the ground up, building the infrastructure, technology stack, and operational framework that drove sustained digital growth.• Built and led a high-performing team of 5, fostering a culture of innovation, customer focus, and cross-functional collaboration; oversaw 13 key accounts across the U.S. and Canada.• Partnered with Brand, Sales, Category Management, Communications, and Supply Chain leadership to deliver cohesive omnichannel strategies and accelerate market penetration.• Negotiated and executed Joint Business Plans with strategic accounts including Walmart and Discount Tire, increasing online visibility and driving share gains.• Directed all Retail Media initiatives in North America, managing a multi-million-dollar budget tied to a $1B+ revenue portfolio.• Designed and implemented data-driven strategies to optimize digital consumer journeys, improving consideration, conversion rates, and supply levels to achieve double-digit online sales growth.• Championed adoption of emerging eCommerce technologies to enhance competitiveness and operational efficiency.• Created advanced market insights tools, enabling senior leadership to make informed, profitable strategic decisions.• Regularly advised C-suite executives on eCommerce, Sales, and Supply Chain strategies.• Achieved global recognition for a BFGoodrich Amazon Retail Media launch campaign—winner of the corporate competition, featured by Amazon at the Cannes Lions Festival of Innovation.• Drove +15% YoY unit growth across our three brands (5 percentage points above overall market)

Education

• New York University

  Master of Science (M.S.), Marketing Analytics & Digital Marketing

  2015 — 2019

• Ibmec

  Master of Arts (M.A.), Marketing

  2011 — 2012

• Pontifícia Universidade Católica do Rio de Janeiro

  Bachelor of Arts (B.A.), Social Communication focused in Advertisement

  2005 — 2010

• MiniMBA

  Marketing

Skills

• Market Research
• Microsoft Word
• Windows
• Purchasing Negotiation
• Marketing
• Sales Strategy
• Global Account Management
• Product Marketing
• Social Media Marketing
• Sales Order Processing
• Sql
• Search Engine Marketing (Sem)
• Client & Stakeholder Relations
• Sales Management
• Outlook
• Microsoft Office
• New Business Development
• Competitive Marketing Strategies
• Powerpoint
• Microsoft Excel
• E-Commerce
• Business & Financial Analysis
• Leadership
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Corporate Communications
• Persuasive Negotiations
• Pricing
• Digital Marketing
• Simmons
• Social Media
• Strategic Planning
• Online Marketing
• Brazilian Portuguese
• Gimp
• Branding, Marketing, & Distribution
• Corporate Events
• Google Analytics
• Media Planning