Nina Brakel-Schutt

Collaborative senior marketing leader with a passion for insight-driven storytelling and building authentic brands.

Role: Sr Director of Brand at insightsoftware
Location: Madison, WI, US
LinkedIn followers: 500 followers

About Nina Brakel-Schutt

Highly-collaborative marketing leader with over two decades of experience aligning product, marketing, and sales to deliver market-moving brand strategies. My leadership spans brand strategy and positioning, demand gen, end-to-end digital marketing, product marketing, and sales enablement. Recognized for seeing the big picture, removing blocks, and activating teams around a shared vision. I believe in the brand as a growth engine for revenue through the expansion of top-of-funnel awareness, improvement of lead quality, acceleration of sales conversion, and expansion of market opportunity. My strength in uniting brand and demand helps organizations build awareness, engagement, and growth by attracting, converting, and retaining the right customers.STRENGTHS- B2B marketing + B2B SaaS- Budget management- Brand strategy, positioning and messaging- GTM strategy- Marketing analytics- Cross-functional team leadership and collaboration- Customer research and insights- Performance analysis- Demand gen- Competitive analysis and intel- Live events- Content marketing and content strategy- Sales enablement- Process implementation- Public speaking and thought leadership- Digital asset management

Experience

Sr Director of Brand
insightsoftware
Feb 2026 — Present · Madison, WI, US

Education

Iowa State University
BFA, Graphic Design
1988 — 1993

Skills

Brand Architecture
Strategic Planning
Digital Strategy
Advertising
Content Marketing
Strategy
Creative Strategy
Leadership
Brand Development
Market Research
Interactive Marketing
Integrated Marketing
Strategic Partnerships
Strategic Communications
Online Marketing
Creative Direction
Business Development
Digital Marketing
Marketing Communications
Brand Strategy
Marketing
Art Direction
Internal Communications
Digital Asset Management
Business Strategy
Direct Mail
Social Media Marketing
Brand Management
Marketing Strategy
Email Marketing
B2b
Direct Marketing
Management
Business-to-Business (B2b)
Online Advertising
Corporate Branding
Copywriting

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