Nina Blaustein

About Nina Blaustein

Specialties: Traffic department development and processes; organization and team…

Experience

1. VP, Director, Broadcast Traffic Services

   Zenith

   Sep 2002 — Present

   o Developed, structured and implemented the ZenithOptimedia Traffic Department from inception. o Oversee and manage all aspects of day-to-day strategic operations of the department. o Incorporated expert knowledge of Traffic methodology.Mediaocean, formally Donovan Data Systems and Media Bank, into building a strong, professional unit, by personally training team members. o Developed Traffic procedures and guidelines for both Zenithmedia and Optimedia clients. o Selected and hired team leaders by using my vast years of experience in the field. Set up special teams for Media/Entertainment/Motion Pictures/Telecommunications/Pharma/Auto and Consumer Goods clients by promoting Associate Directors with significant results. o Demonstrated history of producing projects and complex reports with positive outcomes. o Increased my team\'s visibility, attempting to show the importance of Traffic to the organization. o Talent for quickly mastering industry changes in technology and personally transitioned numerous clients to the ZenithOptimedia method. o Transitioned clients such as Nestle, Schering-Plough, Sam Adams/Boston Beer, Reckitt-Benckiser, Toyota, JP Morgan Chase, Georgia Pacific, Verizon, Sonic, 20th Century Fox, Pizza Hut, Kohl\'s, H&M, Bridgestone/Firestone, Gulf States Toyota, Pinnacle Foods, Whirlpool/Maytag/Kitchen Aid, Travelocity, Harrah\'s, and numerous other clients from former agencies. o Consistently educate groups, conducting seminars on the importance of communication between Traffic and other departments, including Buying, Planning/Strategy, Client Accounting and Management. o Set up verification processes for ZenithOptimedia. o Set performance standards and consistently measure each teams\' progress to develop potential and growth and promote staff accordingly. o Attend focus groups at Mediaocean; I am an idea contributor to the project analysts reforming the Traffic system. Member of the 4A\'s Broadcast Traffic Committee

Skills

• Broadcast Television
• Management
• Crm
• Project Management
• Advertising
• Public Relations
• Television
• Account Management
• Broadcast
• Leadership
• Digital Strategy
• Media Planning
• Broadcast Traffic
• Media Buying
• Traffic Management
• Digital Media
• Radio