Nimiye Awakan
Strategy & Analytics Specialist | Social Strategy Expert
- Role
- Strategy and Analytics Specialist at Influential
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Nimiye Awakan
Nimiye Awakan is a NY-based marketer, with 5 years of professional experience. My…
Experience
Strategy and Analytics Specialist
May 2024 — Present · NY, US
At Influential, I help global brands bring their campaigns to life—from thefirst spark of an idea to the final performance report. My role blendscreative strategy with data-driven insights, making sure every campaign not only looks good but also delivers measurable results.I partner with creative, analytics, and account teams to shape influenceractivations, test emerging media formats, and uncover scalable opportunitiesfor future campaigns. A big part of my work is weaving storytelling withanalytics—presenting insights in a way that secures executive buy-in andstrengthens long-term brand partnerships.Some wins I’m proud of: Designed influencer strategies for luxury brands like Ralph Lauren, YSL,Prada, and Valentino that led to a 30% boost in targeting precision and a20% lift in engagement. Shaped creative direction with deep audience and market analysis, drivinga 25% jump in conversion rates. Optimized media distribution and success metrics, which improved ROI by15% across key accounts.
Education
Pitzer College
Bachelor's degree, Political Science and Organizational Studies (Concentration in Marketing)
2015 — 2019
Università degli Studi di Parma
Italian Studies
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