Nimish Pande

11+ years in growth marketing & monetisation 🚀| Driving SMBs across verticals (Meta) | E-commerce & SAAS (Flipkart) | Gaming (GreedyGame) | AdTech (Affle) | Delivering 40–60% QoQ growth for SMBs in India

Role
Program Manager, Business Growth Sme at Meta
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Nimish Pande

Growth marketer with 11+ years of proven success driving revenue and monetization across adtech, e-commerce, SaaS, gaming, and social media ecosystems. I excel at bridging sales, marketing, and product to simplify complex challenges into clear, actionable strategies that scale business growth efficiently.I have a track record of enabling SMB onboarding at scale, and driving consistent incremental revenue through data-driven digital transformation and strategic partnerships. Previously, I’ve spearheaded platform expansion, ad revenue scaling, and high-impact media strategies at Flipkart and GreedyGame.I believe growth is fueled not by bigger budgets, but by smarter, integrated systems that leverage data, technology, and human insight. My focus lies in building revenue and monetisation engines and frameworks designed for compounding, sustainable growth across diverse digital platforms.

Experience

  1. Program Manager, Business Growth Sme

    Meta

    Aug 2021 — Present · Gurugram, IN

    Led end-to-end program management for long-tail advertiser services ($0-50K quarterly spend), scaling operations from to managed accounts and onboarding SMBs over 3 years while maintaining 67% conversion rate- Drove 40-60% quarter-over-quarter revenue growth across multi-million dollar portfolio through strategic partner management, customer lifecycle optimization, and vendor ecosystem development- Spearheaded SMB track for Conversations event (WhatsApp Business), coordinating content strategy, logistics, and leadership engagement for 200+ participants; led roundtables and curated entrepreneur panels- Improved customer journey conversion by 37 percentage points and quality scores by 11-13% through systematic process optimization and quality assurance framework annual audits)- Orchestrated cross-functional initiatives across 8+ teams (Engineering, Product, Legal, Privacy, Data Science) to launch new market segments and influence product roadmap through direct customer insights from 100+ businesses- Executed strategic vendor pivots achieving 7% cost optimization while improving service delivery; designed customer enablement programs including 200+ training sessions generating measurable business impact

Education

  • Sri Sathya Sai Vidya Vihar

    Senior Secondary, 12th Standard Certificate

    1994 — 2008

  • BITS Pilani Dubai Campus

    Bachelor's degree, Mechanical Engineering

    2009 — 2013

Skills

  • Leadership
  • Engineering
  • Mobile Marketing
  • C
  • Programming
  • Photoshop
  • Microsoft Office
  • Matlab
  • Manufacturing
  • Powerpoint
  • Microsoft Excel
  • Catia
  • C++
  • Mechanical Engineering
  • Media Buying
  • Mobile Advertising
  • Api Development
  • Solidworks
  • Teamwork
  • Digital Marketing
  • Microsoft Word
  • Autocad
  • Ansys
  • Microsoft Powerpoint
  • Adobe Photoshop
  • Cad

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Nimish Pande — Program Manager, Business Growth Sme at Meta in Gurugram, HR, IN | Unifers