Nimish Cherian Paul
Senior Manager - Martech @Air India Limited
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WORK HISTORY
Senior Manager - Martech @Air India Limited
Kochi, IN
As Senior Manager, MarTech at Air India, I have played a key role in the airline’s Digital Transformation journey, with a strong focus on analytics-driven personalization and advanced segmentation using modern MarTech stacks.My primary responsibility is to design and implement an analytics-first approach across Air India’s digital ecosystem. Utilizing platforms like Adobe Experience Cloud and other marketing technologies, I enable- User-level personalization across multiple channels to optimize engagement for millions of travelers- Deep customer segmentation based on behavioral, transactional, and intent data to deliver targeted campaigns- Data-driven frameworks that enhance real-time marketing promotions and communications.Our efforts in the first year of transformation led Air India to receive the Adobe Experience Maker of the Year Award—highlighting our rapid progress from zero digital maturity to industry-leading achievements in personalization, segmentation, and MarTech adoption. I am proud to have been a key driver behind this success.Collaboration within the Digital and Technology MarTech division in Kochi has been vital, empowering teams from pilots and cabin crew to ancillary, loyalty, and marketing with unified digital strategy, technology enablement, and automation.This journey reflects Air India’s ambition to become the world’s most digitally advanced airline through innovative MarTech solutions.
EDUCATION
Jawaharlal Nehru Technological University, Kakinada
Bachelor of Technology (B.Tech.), Computer Engineering
Vellore Institute of Technology
Master of Business Administration (M.B.A.), Marketing and Systems
SKILLS
ABOUT NIMISH CHERIAN PAUL
A seasoned, strategic, and analytical marketing professional with over 12 years of experience in turning business challenges into impactful, integrated marketing solutions. I specialize in MarTech, Digital strategy, Analytics, and Customer experience transformation—with a strong track record of building scalable frameworks that deliver measurable results.My journey spans digital marketing, attribution modeling, consulting, strategic planning and execution, team leadership, and client relationship management—all driven by a deep understanding of business objectives and data-led decision-making.Currently leading MarTech initiatives at Air India as Senior Manager, I’m focused on elevating customer experience through the intelligent application of Adobe Experience Cloud solutions and driving personalization at scale.I bring a collaborative, data-driven, and solution-oriented approach, coupled with a passion for building high-performing teams and future-ready marketing ecosystems.
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