Nimisha Bothra

About Nimisha Bothra

Be faithful in small things because it is in them that your strength lies.” My stint…

Experience

1. Marketing Specialist

   Soroco

   Apr 2024 — Present · Bengaluru, IN

   Digital Interaction Intelligence (DII) is one of the most exciting frontiers in enterprise tech—fast-evolving, deeply data-driven, and one that transforms how teams work. At Soroco, I had the opportunity to dive into this space and help shape how the world understands and engages with it.I started as a Marketing Specialist, focused on driving visibility and engagement across partner, product, and customer marketing- I created and launched multiple strategic content assets, including case studies, thought leadership, sales enablement decks, and product collaterals tailored for enterprise decision-makers- Collaborated with our Fortune 100 partners and customers to build joint marketing campaigns that elevated our brand and supported go-to-market efforts- Led the company’s social media and website strategy, increasing engagement and contributing to stronger inbound interest- Worked closely with design, product, customer success & sales teams to ensure our digital presence reflected our unique value proposition and industry leadership.Later in the year, I moved into the role of ABM Strategist Lead for the EMEA region, focusing on high-impact, account-based marketing strategies- Here, I designed and executed custom ABM programs that helped engage key enterprise accounts, influence buying decisions, and accelerate deal cycles- Produced account-specific content and messaging that resonated with senior stakeholders across diverse industries- Represented Soroco in executive-level conversations and led global events and roundtables to support ABM and deepen partner and customer relationships.It’s been a high-growth, hands-on journey—bringing together strategy, storytelling, and execution in one of the most promising areas of enterprise technology.