Nimish Kumar
Head - Marketing and Brand Strategy for Savings Account, Branch and ATM with ICICI Bank
- Role
- Chief Marketing Manager - Retail Liabilities Group at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nimish Kumar
Head – Marketing of Branch Banking, ATM, Budgets, Merchandising and Special Projects since May 2015 till date. Responsible for devising PAN India marketing and communication strategies for following channels and products: Branches, ATMs, iWealth (MF investment tool), My Goals (Money Manager tool). Along with them, I handle the Bank\'s Branch and ATM merchandising calendar, Marketing budgets and driving specials projects pertaining to driving sales team programs, ideating and executing for customer engagement programs.
Experience
Chief Marketing Manager - Retail Liabilities Group
Apr 2015 — Present
MBA with over 10 years of experience working with ICICI Bank where I’ve handled multiple responsibilities pertaining to Marketing Strategy, Customer Engagement Programs, Digital Marketing, Event Managemen, Space Designing, Rewards & Recognition drive, Product Design, Market Research, Competition Tracking, Website/App Designing, Communication Plan & Analytics.I have been a core team member for launching numerous technology based solutions of the Bank which were first of their kind in the Banking industry. Seeing myself as a catalyst who is transforming the way people bank in India by introducing various technology led innovative products.
Education
TAPMI
Master of Business Administration - MBA, Marketing and Finance
2005 — 2007
Skills
- Market Research
- Relationship Management
- Brand Management
- Marketing Strategy
- Strategy
- Business Development
- Banking
- Team Management
- Product Management
- Marketing Management
- Analytics
- Business Strategy
- Business Analysis
- Competitive Analysis
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