Nathalie Moreno
Sr Strategic Planning Manager @The Walt Disney Company
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WORK HISTORY
Sr Strategic Planning Manager @The Walt Disney Company
Los Angeles, CA, US
Serves as a strategic partner to creative and cross-functional leaders, shaping audience-informed decisions across high-visibility social and digital initiatives for Disney brands.Influences early-stage creative direction by translating audience behavior, cultural signals, and platform dynamics into clear strategic guidance helping teams align on what to prioritize, evolve, or sunset before execution.Mentors creatives across levels, strengthening audience-first thinking, strategic fluency, and confidence in navigating emerging formats.Advises on creator and influencer strategy by assessing audience overlap, brand fit, and long-term partnership potential, contributing to more sustainable creator relationships.Shapes strategic perspective within creative reviews and working sessions, helping align creative, marketing, and cross-functional efforts around shared goals.Develops creative performance frameworks used to evaluate format effectiveness and content signals, enabling teams to make more informed directional decisions rather than reactive optimizations.
EDUCATION
University of Southern California
Entertainment Law Graduate Certificate, Law
University of Southern California
Bachelor’s Degree, Communication, Cinematic Arts
ABOUT NATHALIE MORENO
I help organizations make people-first decisions that drive measurable, long-term outcomes.With 8+ years working across consumer brands and media at scale, I’ve shaped strategy and creative direction grounded in how real people engage and respond.I’ve partnered with creators and organizations including Netflix, Google, YouTube, Pixar, Disney, Everlane, PBS, Hulu, NBCUniversal, Nickelodeon, and Sony, contributing to audience insight, creative development, brand direction, partnerships, and high-visibility initiatives. Across these industries, my focus has been on shaping work that earns both attention and long-term connection.I pay closest attention to how creative work is experienced once it leaves the room. Why someone would care, and what makes them engage, trust, or tune out. I integrate strategic thinking at every phase, using audience data, cultural patterns, platform dynamics, and competitive context to inform where to invest attention and how direction should evolve.This work has driven increased viewership, stronger brand connection, and tangible business impact including purchasing behavior, visitation, and participation. By anticipating how creative choices affect both the viewer and the brand, I help teams move forward with clarity while accounting for creative, legal, and commercial perspectives.Along the way, I’ve led, mentored, and helped grow teams across agency and in-house environments, building people who can recognize patterns and make strong decisions independently. I believe the most impactful work comes from collaboration across disciplines, where different perspectives come together to create meaningful experiences for real people.Industries: Streaming & Digital Media · Technology Platforms · Entertainment & IP-Based Brands · Consumer Brands & Retail · Tourism & Experiential Brands · Creator Economy · Kids & FamilyPlatforms & Ecosystems: Social Platforms (YouTube, TikTok, Snapchat, Meta, Pinterest) · Streaming Platforms · Creator-Led Media · Platform-Native Content · IP-Driven Franchises · Emerging Platforms (Substack, Lemon8)Focus Areas: Audience Insight · Upstream Strategy · Creative & Brand Direction · Platform Strategy · Partnership Evaluation · Commercial Impact · Cross-Functional Alignment
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