Nils Peyron

About Nils Peyron

I build brands that move markets and lead organizations through the kind of transformation that actually sticks.My career spans technology, retail, consumer, and entertainment - leading marketing and business strategy at the highest levels, from running a creative marketing company working with the likes of Google, Cisco, and many more, to serving as the first CMO of TOMS during its defining growth period, to producing an Academy Award-winning film, to doubling client revenue at one of the world\'s great advertising agencies.What connects all of it: a belief that great brand strategy and commercial performance aren\'t in tension, they reinforce each other when leadership is right.I bring rare fluency across both sides of that equation. I\'ve owned P&L, built and restructured teams, advised CEOs and founders on brand and go-to-market strategy, and led integrated campaigns from concept through execution at global scale. I\'ve done this inside companies and as the outside leader those companies trust most.My work has been recognized with Cannes Lions, Clio Awards, and an Academy Award. More importantly, it has driven measurable outcomes:$2.2B in retail revenue, a 2x+ growth in agency billings, and brand transformations that attracted major private equity investment.I\'m always interested in connecting with leaders who are thinking boldly about brand, marketing, and what it takes to build something lasting.

Experience

1. President

   John Mcneil Studio

   Oct 2014 — Present · Berkeley, CA, US

   As President of John McNeil Studio since 2014, I\'ve played a pivotal role in scaling one of the leading B2B creative marketing companies in the U.S. I collaborate closely with our CEO and Founder to define our vision and long-term growth strategy, focusing on diversifying our client base and evolving our approach to delivering creativity, strategy, and content at scale, increasingly through the integration of AI-driven tools and workflows. I also oversee the agency’s P&L, ensuring sustainable growth while upholding our creative and cultural values. Over the years, I\'ve guided our work and relationships with world-class brands including Google, Cisco, Five9, Palo Alto Networks, and Tennessee Valley Authority, among others.

Education

• Fordham Gabelli School of Business

  MBA

Skills

• Digital Marketing
• Digital Strategy
• Creative Direction
• Content Strategy
• Marketing Strategy
• Advertising
• Marketing
• Management
• Online Advertising
• Brand Development
• Integrated Marketing
• Market Research
• Interactive Marketing
• Creative Strategy