Nils Madden
Strategic Marketing Executive
- Role
- Sr Marketing Director at Epson America Inc.
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Nils Madden
Strategic Marketing Manager with over 20 years experience leading people on diverse technologies. Innovative executive with proven ability to identify, launch and manage new products and services. Strong at building “go-to-market” relationships in both emerging and established international markets. Persuasive high energy public speaker with competitive background as a professional basketball player.Specialties: Marketing Strategy, Product-life-cycle Management, Partner & Channel Marketing, Brand Management, Advertising, Celebrity Endorsements, Sales Development, Procurement, Leading & Managing Teams
Experience
Sr Marketing Director
Oct 2009 — Present · Long Beach, CA, US
Sr. Marketing Director for Epson\'s North America Imaging and printing retail operations. Manage P&L for $900M revenue and annual budget of $50M SG & A, non-promo, marketing budget. Lead a team of 20 product managers to drive retail sales of current Printers, and Home Entertainment Projectors in North America. Define the future product roadmap needs for local market. Lead the brand positioning, messaging and advertising strategy for marketing communications execution.
Education
University of San Diego
Bachelor of Arts, Business Administration
1984 — 1987
University of San Diego
MBA, Marketing
1984 — 1994
Skills
- Go-to-Market Strategy
- Marketing Management
- Procurement
- Market Research
- International Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Multi-Channel Marketing
- Product Marketing
- Competitive Analysis
- Product Development
- Business Strategy
- Marketing Communications
- Market Planning
- Product Lifecycle Management
- Global Marketing
- Strategic Partnerships
- Product Management
- Brand Positioning
- Sales Management
- Product Launch
- Segmentation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.