Nilim Chatterjee
Content Writer & SEO Specialist | 4+ Years Driving Organic Growth.
- Role
- Content Writer at AppsForBharat
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nilim Chatterjee
I build content systems that communicate, acquire, convert, and retain. Over five…
Experience
Content Writer
Feb 2025 — Present · Bengaluru, IN
Developed and optimized Meta ad video scripts, static ad copies, and CRM workflows (WhatsApp, SMS, RCS), directly contributing to 20–30% growth in purchase conversions across key campaigns- Collaborated with performance marketing to analyze creative-level metrics (hook rate, CTR, CAC, retention) and iterate ad scripts based on data-backed insights- Created personalized CRM messaging frameworks, improving average CTR from 1.5% to 2.0%, and reducing churn through devotional communication- Initiated and scaled a “Generic Puja” ad format, which resulted in lower CACs by 30% while achieving an additional purchase volume of 50% through simplified narrative structures and A/B-tested messaging- Scripted influencer collaborations for devotional campaigns, and optimized creator briefs to maintain message authenticity across multiple creator categories- Coordinated cross-functionally with design, video, and production teams to maintain brand alignment and optimize ad delivery pipelines from ideation, execution, and performance monitoring- Held weekly content performance reviews and maintained feedback loops with user research and marketing teams to refine creative direction based on user sentiment and data insights- Managed bilingual (English–Hindi) content production for high-velocity ad campaigns and CRM communications, ensuring tone consistency and compliance with brand guidelines.
Education
Gauhati University, Guwahati
Bachelor of Arts, English Literature
2016 — 2019
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