Nilesh K.
Trade Marketing | Brand Activation | Shopper Marketing | POSM Strategy | FMCG | Loyalty Programs | Open to Work | Immediate Joiner
- Role
- Trade Marketing Specialist at Dr. Reddy's Laboratories
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nilesh K.
I am a Trade Marketing and Brand Activation professional with 10+ years of FMCG experience at leading brands like Tata Consumer Products and Faber-Castell. I specialize in GT/MT activations, POSM strategy, shopper marketing, loyalty programs, and category development.Over the years, I’ve successfully led national-scale campaigns, executed shopper engagement programs, managed end-to-end POSM rollouts, and collaborated with cross-functional teams to deliver impactful brand visibility and sales growth.I am immediately available and open to remote, hybrid, or Mumbai-based opportunities where I can contribute from day one.Key Skills: Trade Marketing | Brand Activation | Shopper Marketing | POSM Strategy | Category Development | Retail Visibility | GT/MT Campaigns | FMCG Marketing
Experience
Trade Marketing Specialist
Sep 2025 — Present · Mumbai, IN
Managing trade marketing for Venusia in the premium skincare category, driving in-store excellence and customer conversion. Successfully initiated the SAMT channel with a Bangalore pilot and currently leading its expansion across metro markets in India.
Education
Mumbai Educational Trust, MET League of Colleges
Master of Business Administration - MBA, Marketing
2017 — 2020
EMDI Institute Of Media & Communication
Brand Activation and Events
2014 — 2015
Bhavans College
Bachelor’s Degree, Biotechnology
2010 — 2013
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