Nilay Sawant-Birje

About Nilay Sawant-Birje

Experienced Marketing Manager with a proven track record in strategic brand management, data-driven marketing, and consumer insights for top FMCG and automotive brands. I bring a strong foundation in quantitative media research, competitive analysis, and project management, with a focus on driving impactful results aligned with business objectives. In my current role as Senior Executive at Kantar, I manage end-to-end consumer insights projects that inform brand strategies, enhance client relationships, and guide marketing decisions. My experience spans analyzing consumer behavior, brand perception, and competitive positioning, enabling me to deliver tailored insights that optimize ROI and boost brand visibility. I’m adept at cross-functional collaboration, working seamlessly with sales and product teams to uncover growth opportunities and enhance customer loyalty. Prior to Kantar, I developed project management expertise at Lionbridge, where I balanced budgets, coordinated with clients, and ensured timely project delivery. My experience at Radio City and HERE Technologies further refined my skills in stakeholder coordination, strategic communication, and data analysis, all essential to managing successful marketing campaigns and initiatives. Certified in PRINCE2 Agile, I’m skilled in agile methodologies and experienced in both client and vendor relations. My goal is to continue leveraging my data and brand strategy expertise to drive growth and deliver impactful marketing solutions that resonate with customers and elevate brand value.

Experience

1. Senior Executive

   Kantar

   Apr 2023 — Present · Mumbai, IN

Education

• Mumbai Educational Trust, MET League of Colleges

  Master's degree, Marketing/Marketing Management, General

  2017 — 2019

• Vidyalankar Group of Educational Institutes

  Bachelor's degree, Information Technology

  2012 — 2015