Nilay Gandhi
VP, Digital Strategy | CX, Content, & Experience Transformation
- Role
- VP, Digital Strategy at Manifest
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Nilay Gandhi
My career is built on a simple idea: digital experiences should make people feel understood. For 20 years, I’ve helped brands tell sharper stories, create more intuitive journeys, and build digital strategies rooted in empathy and truth.As a VP of Digital Strategy, I guide organizations through messy, human problems—translating customer insight, data, and creativity into experiences that inspire action. I’ve led the development of websites and apps, omnichannel content programs, campaigns, and transformation initiatives across healthcare, premium retail, finance, and tech, always with a focus on clarity, quality, and trust.I’m at my best when working across disciplines—brand, content, CX, product, design, and tech—to connect the dots and shape a narrative teams can rally around. My work blends strategic rigor with craft, helping companies communicate authentically, differentiate meaningfully, and deliver experiences customers actually value.Specialties: Digital strategy · Brand narrative · Customer insight · Content & storytelling · UX thinking · Experience design · Agile leadership · Research & testing · Executive communications · Marketing strategy · SEO · Creative collaboration
Experience
VP, Digital Strategy
Jul 2025 — Present · Chicago, IL, US
Education
The Second City Training Center
Improv A, B, C, D, E | Writing 1, 2 | Solo Performance
2015 — 2016
Under the Gun Theater
Apprentice Program
2016 — 2016
General Assembly
User Experience Design
2017 — 2017
University of Illinois Urbana-Champaign
B.A., English, Rhetoric
2000 — 2003
Skills
- Advertising
- Wine
- Website Development
- Food
- Creative Writing
- Cms
- Copywriting
- Corporate Communications
- Journalism
- Css
- Social Media Marketing
- Editorial
- SEO
- Editing
- Online Marketing
- Content Development
- Sketch Comedy
- Web Content
- B2b
- Html
- Marketing Communications
- Copy Editing
- Marketing
- Content Strategy
- Marketing Strategy
- Personal Finance
- Feature Articles
- Wordpress
- Marketing Copy
- Press Releases
- Digital Media
- Content Management
- Digital Marketing
- Brochures
- Social Media
- Strategy
- Improvisation
- Email Marketing
- Blogging
- Start-Ups
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