Nilay Roy
Product Marketing Manager @ Mashreq | Digital Marketing, Media strategy
- Role
- Product Marketing Manager at Mashreq
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nilay Roy
As a Product Marketing Manager at Mashreq, I lead end-to-end marketing strategies, including campaign planning and budget management, to achieve key business objectives. Collaborating with regional stakeholders, agencies, and global partners across the UAE, I have contributed to customer acquisition and engagement through integrated digital and offline campaigns. With an MBA from IIM Indore and a background in digital marketing and media strategy, I specialize in customer acquisition, competitive analysis, and market research. My expertise extends to managing multi-agency ecosystems and delivering high-impact marketing campaigns with an emphasis on cost efficiency and ROI discipline.
Experience
Product Marketing Manager
Mar 2024 — Present
Led end-to-end product marketing strategy, including annual planning, campaign calendar, & budget management to deliver business KPIs-Drove customer acquisition, activation, and engagement, achieving 115% of target through integrated digital and offline campaigns-Led competitive analysis, benchmarking, and market research to inform product positioning and marketing strategy-Managed a multi-agency ecosystem (creative, media, SEO, social), ensuring delivery quality, timelines, and cost efficiency-Supported marketing initiatives across UAE markets, working closely with regional stakeholders, agencies, and global partners-Owned marketing budgets, financial planning, and provisioning while maintaining strong ROI discipline-Improved brand visibility through targeted events, award nominations, and consistent social media engagement-Opened new acquisition channels and drove data-led creative optimization through A/B testing, reducing CPL by 25% and improving relevance across the UAE market.
Education
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce - BCom, Commerce Honours
2012 — 2015
Indian Institute of Management, Indore
Master of Business Administration - MBA, Business Administration and Management, General
2016 — 2018
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