Nilay Bayram

Data Analyst @Direct Line Group

London, GB

Collaborated with Finance stakeholders to understand reporting needs and translate them into BI reporting, enabling accurate performance tracking, informed decision-making, and alignment with strategic objectives.• Created and maintained Tableau dashboards to track financial KPIs, led walkthrough sessions to ensure effective adoption and understanding across teams.• Automated Excel-based reports, reducing manual effort by 15% and improving reporting accuracy.• Analysed data to evaluate the impact of launching our brands on new price comparison websites, identifying performance trends, channel effectiveness, and customer conversion patterns to inform commercial strategy.• Contributed to the development of a new Finance Data Platform by supporting the creation of ETL processes, collaborating with data engineers, preparing and validating data from various sources, and enabling more accurate, timely, and accessible reporting. • Led Finance Data Governance efforts by defining and managing Critical Data Elements (CDEs) and KPIs, establishing data quality rules, and building reconciliation checks and lineage flows—enhancing data reliability, transparency, and trust in financial reporting.• Managed the Finance Data Team’s JIRA board and Confluence space, streamlining workflows and enhancing delivery tracking.