Nilava M.

About Nilava M.

Digital media professional with 4+ years of experience in performance marketing and cross-channel media execution with-including 1+ years of hands-on programmatic advertising experience across global agency environments. I currently manage paid social campaigns across Meta, LinkedIn, and Snapchat and actively support programmatic executions across DV360 and The Trade Desk (TTD), working with monthly budgets of approximately USD 150K–200K for international brands.My experience spans campaign setup, audience strategy, budget pacing, bid optimisation, QA validation, and performance reporting across full-funnel initiatives. I work closely with planners, account managers, analytics, and creative teams to ensure accurate media execution aligned with defined KPIs and business objectives.Having worked on global brands such as BMW, ALDI, and Altice, I bring structured campaign governance, delivery discipline, and strong cross-team coordination to fast-paced agency environments. I am particularly focused on strengthening hands-on programmatic ownership while continuing to deliver measurable results across performance-driven campaigns.Core strengths include: • Programmatic execution (DV360, TTD) • Paid social strategy (Meta, LinkedIn, Snapchat) • Budget pacing & optimisation • Campaign QA & troubleshooting • Performance analysis & reporting • Cross-functional collaborationOpen to opportunities in Programmatic Media Buying and Performance Marketing roles within structured agency or brand environments.

Experience

1. Media Buyer

   Refuel Agency

   Jan 2025 — Present · Gurugram, IN

   Manage and optimise paid social campaigns across Meta, LinkedIn, and Snapchat, ensuring alignment with defined KPIs and performance objectives.* Support programmatic campaign execution across DV360 and The Trade Desk (TTD), focusing on campaign setup accuracy, pacing, and delivery optimisation.* Conduct pre-launch and post-launch QA checks across flights, budgets, targeting parameters, creatives, and tracking implementation.* Assist in managing monthly media budgets of approximately USD 200K, ensuring efficient allocation and on-time delivery against media plans.* Monitor key performance metrics including CPA, CTR, CPC, ROAS, and conversion volume to drive optimisation decisions.* Prepare daily, weekly, and monthly performance reports with actionable insights for internal stakeholders and client teams.* Collaborate with planners, account managers, analytics, and creative teams to ensure smooth campaign execution and alignment with business objectives.* Support global brands such as BMW, ALDI, and Altice, maintaining adherence to brand guidelines and compliance standards.* Troubleshoot delivery issues, optimise underperforming line items, and ensure campaigns meet pacing and quality benchmarks.

Education

• Elitte Institute of Engineering and Management

  Electrical engineering

• Habra high school

  Higher secondary examination or 12th, Science

• Habra high school

  Madhyamik examination or 10th

• IATRC

  Vocational training, Industrial automation

• Seven Boats Academy

  Certified digital marketing professionl, Digital marketing

• Youth computer training center

  Certificate, Information technology application