Nila Matthews

Senior Product Lead, Ai & Ml Capabilities, Platforms & Ai Governance @Sainsbury's

Oxford, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Senior Product Lead, Ai & Ml Capabilities, Platforms & Ai Governance @Sainsbury's

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EDUCATION

1993 — 1996

Cardiff University / Prifysgol Caerdydd

BSc ECON, Politics and Ecomomics II(i)

2017 — 2018

Oxford Brookes University

Masters in Science, Psychology

2000 — 2003

CIM | The Chartered Institute of Marketing

Post Graduate Marketing CIM, Marketing

2016 — 2017

Psychology: Oplex Careers

Advanced Psychology, Psychology

SKILLS

Online MarketingGeocodingStrategic PlanningDigital MediaStrategic PartnershipsDigital StrategyWeb AnalyticsSemBusiness IntelligenceStrategyMarket AnalysisAdvertisingCross-Functional Team LeadershipUser ExperienceMarketing StrategySocial MediaMobile DevicesAnalyticsProduct DevelopmentAgile MethodologiesManagementProduct MarketingMarketingSegmentationProject ManagementWeb VideoSearchProduct ManagementMobileLeadershipDigital MarketingOnline AdvertisingMobile Marketing

ABOUT NILA MATTHEWS

As an inspiring product and thought leader who has delivered many award-winning product initiatives for tech giants, I lead, simplify, link and apply behavioural economics & psychology to product, marketing and business innovation to help progressive companies create strategies and tap into the secrets that large tech companies like Facebook, Amazon, and YouTube have had the privilege and resources of doing for years, using experts who have studied and applied Behavioural science methods, in a sustainable way.I’m on a mission to reduce burnout and democratise genius so we can create the joy, life, products and legacy we are here to create. This goes beyond normal innovation and product frameworks but challenges us to go within to unlock the circuit breakers to our full potential and genius.* We have a 40% burnout rate in our product and creative economy as we navigate uncertainty and stress.* It’s time to see that our ability to innovate and create is not only linked to frameworks, but our creativity is linked to our self-mastery, confidence, and flow.* Neuroscience & Trauma-informed expert & Intuitve Intelligence® & Energy Entrainment Trainer For Visionaries with a mission - It\'s time to rethink innovation.As the founder of Awakening Flow, I offer 121 coaching guidance and training on well-being and the link to innovation to unlock our full potential without burnout, from unique insight into Flow for performance and neuroscience. I am the author of Conscious Creativity & Flow, which reveals the secrets of neuroscience and how creative geniuses use their brains differently and are 34% happier in flow. Therefore, I focus on the person behind innovation and processes. Research shows we have an innate circuit breaker that can keep us stuck, repeating ideas, playing on the shallow side of innovation, and creating the life and legacy we are meant to.Specialities:* Tech-for-good enthusiast. Digital technologies, Psychology of decision making, UI, workshop facilitation; Apps, AI, and VR, TV & Apps* Cultural change programmes; Flow for performance; Conscious creativity, Neurobiology, Vagus Nerve, Myth of work-life balance, Energetics from the Science of intuitionCIM & British Psychology Society qualified member.

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Nila Matthews — Senior Product Lead, Ai & Ml Capabilities, Platforms & Ai Governance at Sainsbury's in Oxford, GB | Unifers