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Niladri Ghosh

Marketing Leader | Driving Growth Through Strategy, Digital, and Demand Generation l Building and executing high-impact marketing strategies across Digital Marketing, Brand Building, ABM, Campaigns and Events

Role
Marketing Consultant at Tata Consultancy Services
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Niladri Ghosh

I specialize in turning Marketing strategy into scalable execution — combining data, creativity, and technology to drive Revenue growth, Pipeline acceleration, Brand authority, Customer engagement.As Marketing Professional with 17 years expertise in Digital marketing, ABM, and Omni-channel campaigns, helping organizations accelerate growth and ROI. Skilled in Martech, demand generation, and webinar-led engagement, with a strong focus on leveraging Generative AI to drive innovation in marketing strategy.At Tata Consultancy Services, I plan and manage Marketing activities for Clients - Deal support campaigns, Content, Campaigns, Branding. Previously I was heading the Digital Marketing Tower within the CX COE, driving AI-powered digital marketing, ABM, and omni-channel strategies. Previously scaled global marketing operations at Conduent (Xerox), leading digital transformation and MarTech adoption. I’ve led multi-million-dollar campaigns, championed marketing automation, and was an early adopter of Generative AI and web analytics to deliver predictive targeting and personalized experiences. Passionate about the intersection of creativity, data, and technology, I help organizations optimize marketing performance and accelerate growth.Core strengths:Digital Marketing | Web Analytics | Omni-channel Campaigns | Demand Generation | ABM | Marketing Automation | Performance Marketing | Social Media | Events | Webinars

Experience

  1. Marketing Consultant

    Tata Consultancy Services

    Aug 2023 — Present · Hyderabad, IN

    Leading the Digital Marketing Tower within the CX COE, delivering AI-powered strategies in ABM, demand generation, and omni-channel campaigns.Drive MarTech adoption and marketing automation, improving efficiency, scalability, and ROI.Spearhead multi-million-dollar digital campaigns, achieving measurable revenue growth and enhanced customer engagement.Early adopter of Generative AI and advanced analytics, enabling predictive targeting and personalized marketing experiences.

Education

  • Institute Of Engineering and Management

    Master of Business Administration (MBA), Business Management, Marketing, and IT

    2006 — 2008

Skills

  • Lead Generation
  • Vendor Management
  • Pay Per Click (Ppc)
  • SEO
  • Business Analysis
  • Team Management
  • Management
  • Customer Relationship Management (Crm)
  • Online Marketing
  • Social Media Marketing
  • Sem
  • Sdlc
  • Crm
  • Atl
  • Brand Management
  • Marketing Strategy
  • Web Analytics
  • Google Analytics
  • Ppc
  • Sql
  • Online Advertising
  • Google Adwords
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Btls
  • Direct Client Interaction
  • Lead Management
  • Competitive Analysis
  • Marketing
  • Data Analysis
  • Ecommerce
  • Market Research
  • Business Development
  • Digital Marketing
  • Search Engine Marketing (Sem)
  • Advertising
  • Strategy
  • Analytics

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Niladri Ghosh — Marketing Consultant at Tata Consultancy Services in Hyderabad, TG, IN | Unifers