Nikush Nigam

Sr Area Head Modern Trade (West) @Britannia Industries Limited

Mumbai, IN

Drive Monthly and Quarterly Business Plans: Focus on achieving targets for value, volume, market share, and execution.Oversee Brand-Level Distribution: Manage range selling, brand availability, dairy distribution, billing frequency, NC/SAMT growth, and in-store execution.Ensure Compliance in Promotional Execution: Oversee promotional activities, from AW and price checks at stores to AW claim management.Collaborate with Key Stakeholders: Work closely with Key Account Managers (KAM), Channel Marketing Managers (CMM), and the supply chain to align on new launches and channel-specific plans. Develop and implement robust Go-To-Market (GTM) strategies.Manage Business Expansion and Channel Network: Oversee a team comprising 1 Assistant Manager, 17 Area Sales Executives (ASEs), 15 distributors, 355 promoters, and 9 supervisors to drive business growth across assigned territories.Ensure Merchandising KPI Execution: Oversee key performance indicators such as SOS, SOF, NOD, assets, and attendance.Handle Britannias Full Portfolio: Manage business for Britannia\'s biscuits, cakes, rusk, adjacency products, and dairy items (cheese, ghee).Enhance Brand Visibility: Ensure brand prominence on shelves and create brand recall opportunities for consumers.Provide Creative Input for Visibility Initiatives: Contribute to visibility strategies and elements to maximize brand impact.

Barkatullah Vishwavidyalaya

MBA

Oriental college of Management

MBA; BBA

Oriental College of Management,Bhopal

MBA