Nikos Paxos
Marketing Analytics Manager (Global B2b Marketing Data, Analytics & Funnel Operations) @Adobe
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WORK HISTORY
Marketing Analytics Manager (Global B2b Marketing Data, Analytics & Funnel Operations) @Adobe
EDUCATION
University of Warwick - Warwick Business School
Master of Business Administration (M.B.A.), Marketing
Squared Online
Digital Marketing Qualification, Digital Communication and Media/Multimedia
The American College of Greece
Bachelor of Science - BS, Accounting and Finance
Greek American Institute
Primary School (New York, USA)
Mount Saint Michael Academy (New York, USA)
High School
SKILLS
ABOUT NIKOS PAXOS
Highly experienced performance and data driven Marketing Operations Manager with a robust background in in B2B technology, data centers, SaaS, and B2C industries. Driving lead performance and optimizing marketing opportunities. With expertise in B2B marketing operations and a keen focus on ROI, I have led initiatives that significantly enhance the efficacy of marketing campaigns and account engagement. The strategies implemented have resulted in a measurable uplift in lead generation and campaign effectiveness, contributing to the organization\'s broader business objectives.My primary mission is the expansion and optimization of our marketing programs to fuel EMEA regional growth. My roles involved a rigorous analysis of marketing performance, spearheading demand generation, and refining marketing processes and technologies.
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