Nikolai Gorelov

Head of Finance | MRI-Simmons

Role: Head of Finance at Mri-Simmons
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Finance & AccountingView LinkedIn profile

About Nikolai Gorelov

Head of Finance at MRI-Simmons (a NielsenIQ joint venture), focused on scaling profitable growth through data-driven FP & A, smarter investment decisions, and stronger cash flow discipline. I’m transforming our finance function to be more analytical, agile, and decision-oriented.Previously in Corporate FP & A at NielsenIQ, I rebuilt management reporting, enhanced enterprise analytics, and designed the company’s cost synergy tracking. Graduate of NielsenIQ’s Corporate Audit Staff and Financial Leadership Program, and an alumnus of the College of the Holy Cross.

Experience

Head of Finance
Mri-Simmons
Sep 2025 — Present · Chicago, IL, US

Education

College of the Holy Cross
Bachelor of Arts, Economics and Russian
2012 — 2016

Contact information

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Current company

Mri-Simmons

Market Research · 124 employees · Founded 2019 · New York, New York, United States

MRI-Simmons is the leading provider of insights on the American consumer. With transparency and methodological rigor as its foundation, MRI-Simmons makes consumer data smarter and empowers action from insights. A trusted provider of consumer data for over 60 years, MRI-Simmons possesses one of the few probabilistic, privacy-compliant data sets that is widely used for consumer profiling, media planning, data enrichment, and activation. Powered by address-based probabilistic sampling, MRI-Simmons measures real people, chosen at random to represent the US population in all its variations. The result is a nationally representative and culturally diverse data set that provides the most accurate view of the American consumer. Catalyst, the company’s consumer insights and activation engine, informs marketing strategy and streamlines the use of data to drive business results. Built on MRI-Simmons’ nationally representative consumer truth set, Catalyst provides marketers with a series of modules, from consumer profiling through digital and addressable activation, designed to enable a self-service experience with complete transparency.

mrisimmons.com

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