Niko Hristov

Niko Hristov

Sales & Partnerships | $35M+ P&L Ownership | GTM Strategy | Omnichannel Growth

Role
Director of Sales at Baume & Mercier
Location
New York, NY, US
LinkedIn followers
500 followers

About Niko Hristov

I bring 16+ years of commercial leadership across fashion, jewelry, watches, beauty, and lifestyle, with experience managing $35M+ portfolios/P & Ls and driving omnichannel expansion across wholesale, retail, and digital. I focus on identifying whitespace, opening new accounts, and optimizing strategic partners through assortment, pricing, and margin-focused plans that improve sell-through without diluting brand equity. I enjoy building high-performing teams, strengthening retail and account strategy, and aligning stakeholders around clear priorities in both mature and emerging markets.Currently completing an Executive MBA at Les Roches with a focus on Global Hospitality Management, sharpening my perspective on service excellence, experience-led growth, and how luxury brands build loyalty through consistency and care.Key Capabilities• Partnerships | Joint Business Planning (JBP)| Go-to-Market• Forecasting | KPIs | Performance Dashboards• OTB Planning | Inventory Optimization | Margin Management• Wholesale | Retail | E-Commerce• Team Leadership | Client Experience

Experience

  1. Director of Sales

    Baume & Mercier

    Jul 2021 — Present · NY, US

    Developed strategic plans to drive profitability and growth for department stores and independent accounts.• Led team development and built cross-functional relationships to achieve sales targets.• Coordinated yearly planning and budget control to maximize sales and profitability.• Ensured optimum product supply and inventory management to avoid overstocks.

Education

  • Les Roches

    Executive MBA, Global Hospitality Management

    2025 — 2026

  • Berkeley College

    Bachelor of Business Administration - BBA, International Business

  • Fordham Gabelli School of Business

    Master of Business Administration - MBA, Management

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