Niko Culic

Sales Director - Duracell | MBA - Kelley School of Business at Indiana University

Role: Sales Director - Lowe s at The Duracell Company
Location: Chicago, IL, US
LinkedIn followers: 500 followers

About Niko Culic

Agile CPG and Retail professional with 15+ years of experience spanning sales, buying, negotiation, merchandising, supply chain, operations, and corporate finance. Known for bridging strategy and execution, I bring a cross‑functional perspective that enables data‑driven, pragmatic decision‑making in complex environments. I thrive on building collaborative relationships with key stakeholders and enjoy partnering with teams to solve problems and drive results. I hold an MBA in Finance from the Kelley Direct MBA Program at Indiana University.

Experience

Sales Director - Lowe s
The Duracell Company
May 2025 — Present

Education

Indiana University - Kelley School of Business
Master of Business Administration - MBA, Finance
2020 — 2022
Indiana University - Kelley School of Business
Bachelor of Science - BS, Marketing
2006 — 2010

Skills

Product Development
Indesign
Analysis
Business Objects
Inventory Analysis
Marketing Communications
Jda
Archtics Ticketing System
Planograms
Business Process
Apparel
Microsoft Excel
Powerpoint
Google Adwords
Advertising
Merchandising
Social Networking
Sem
Spss
Store Operations
Yahoo Search Marketing
Customer Service
Store Communications
Blogging
Retail
Visual Merchandising
Photoshop
Business Process Mapping
Analytics
Internal Communications
Apt
E-Commerce
Sap
Jda E3
Inventory Management
Account Management
Microsoft Office
Sales
Arthur Allocation
Sql

Contact information

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Work email
•••••@duracell.com
Personal email
•••••@•••••.com
Direct dial
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Current company

The Duracell Company

Manufacturing · 3.2K employees · Founded 1924 · Chicago, Illinois, United States

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells. Duracell powers many devices across the globe such as game console controllers, baby monitors, flashlights, smoke detectors, and toys such as the Monster Jam RC trucks. As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more powerful and longer lasting than competitor brands - holding our title as the #1 trusted battery brand since 2018. Duracell is committed to powering communities and organizations, ensuring child safety, and keeping devices running when they’re needed most. Duracell focuses on sustainable growth, industry-leading innovation and creating long term value for our customers and consumers. At Duracell integrity, end to end accountability across all levels, fast decision making and a “can do” attitude are highly valued. Powered by those, Duracell - a multi-national and multi-cultural company – is committed to become the world’s undisputed #1 Personal Power Company. Duracell is committed to hiring incredible talent and, as such, offers competitive compensation packages and employee benefits. To this same end, Duracell respects and values the aspects that make each candidate unique and, as an Equal Opportunity employer, is committed to providing a work environment that is free of discrimination against employees and applicants on the basis of any factor prohibited by applicable laws and regulations.

duracell.com

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