Niklas Wendrich

Head of Crm Marketing @eBay

Global Team Leadership: Leading a dynamic team of six CRM Marketing professionals in Germany, Czech Republic, and the US, fostering collaboration and innovation to achieve marketing excellence. It includes capacity planning and ticket management via JIRA, Monday.com, and internal systems, ensuring the team\'s productivity and resource allocation are aligned with campaign and stakeholder demands- Multi-Market Campaign Management: Successfully orchestrating and executing B2B/B2C, and C2C seller marketing campaigns for all eBay-sites with a focus on the seller\'s lifecycle stage in alignment with global and regional strategies and objectives. Strategy creation and end-to-end delivery of multichannel marketing campaigns, including email, in-app messaging, push notifications, banners, landing pages, and social media- Performance Optimization: Continuously analyzing performance metrics of my team\'s campaign programs and coordinating A/B-tests for ongoing optimization of customer engagement and ROI- Cross-functional Collaboration: Collaborating closely with cross-functional teams, internally and externally, including design, content, analytics, and engineering to ensure campaigns are executed flawlessly and are aligned with brand guidelines- Data-Driven Decision Making: Leveraging data analytics and product insights for data-driven, real-time targeting and personalization via dynamic content- Stakeholder Communication: Established clear communication channels with key stakeholders for alignment on campaign objectives, process updates, reporting, and quarterly business prioritization- Tool Migration Project Ownership: Led the campaign and creative asset migration off Marketing Cloud to internal CRM systems in collaboration with data base managers.