Niklas Eidner
Commercial Director Systems & Services - Retail and Hospitality d a Ch @Signify
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WORK HISTORY
Commercial Director Systems & Services - Retail and Hospitality d a Ch @Signify
Hamburg, DE
EDUCATION
University of Hamburg
Bachelor of Science (BSc), Volkswirtschaftslehre
ABOUT NIKLAS EIDNER
I build and scale revenue-driven B2B businesses.Commercial Director DACH at Signify:• Driving commercial growth across Germany, Austria, Switzerland • Responsible for B2B revenue, key accounts, and sales performance • Leading and developing sales teams while staying close to key customers Focus areas:• Go-to-market strategies (direct & partner channels) • Scaling recurring revenue models (incl. Lighting-as-a-Service) • Building scalable commercial structures across hardware, systems, and services Background:• 10+ years in B2B sales, key account management, and commercial leadership • Experience across retail, systems business, and complex solution selling Entrepreneurship:• Building a start-up alongside corporate role • Hands-on experience in go-to-market, growth, and business model development Education & Interests:• B.Sc. Business Administration (University of Hamburg) • Strong focus on AI and its application in commercial and business models
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