Nikki S.

About Nikki S.

Your online presence is your digital handshake to the online world. It’s no longer just a faction of your business, it’s an extension of who you are. In a world where eighty percent of people Google a product or service before purchasing, it’s important to embrace your online presence as a powerful tool to connect with your audience.For fifteen years I’ve worked extensively in the digital marketing field developing social and content marketing strategies, growing online communities and increasing user engagement for Silicon Valley startups and most recently, a billion dollar global civil engineering firm.Walking into each new partnership, my goal is to work together to build a new digital you through data-driven storytelling.With knowledge of social and analytics platforms like Google Analytics, Artificial Intelligence, Ahrefs, Moz, Sprout Social, SEMRush (and many more) – I develop comprehensive digital audits and competitive analysis to formulate a holistic data-driven picture of your online presence and source new areas of opportunity for growth within your competitive market. Data collected during discovery is then organized into a meaningful strategy involving content creation, social and editorial calendar planning and analytics reporting that can be benchmarked and tested to drive your brand’s narrative online and offline.Harnessing your data, we can work together to build a meaningful narrative that supports your brand’s mission and meets the needs of both your team and online audience.

Experience

1. Senior Manager, Digital Marketing

   TYLin

   Aug 2022 — Present

   Leading global digital marketing at TYLin, I scale content workflows, strengthen executive visibility, and deliver company-wide training on AI and LinkedIn best practices. My work has driven a 97% audience increase, 3.7M+ annual impressions, and a 225% boost in engagement, further reinforcing TYLin’s position as a leader in the AEC industry.

Education

• University of South Florida

  Digital Communications