Nikki Norris
Digital Marketing Specialist | Local SEO, AI Search Optimization & Google Ads | 11+ Years | Open to Projects
- Role
- Head of Digital Marketing at Nittany Web
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Nikki Norris
AI Search Optimization, Local SEO & Google Ads for Mission-Driven Companies I only work with businesses I genuinely believe in. With 11+ years in digital marketing, I\'ve built Root & Reach Media around a simple principle: I want to work with mission-driven companies, ethical industry leaders, and businesses that exist to solve real problems. No more random e-commerce. No more clients I don\'t believe in. Just businesses whose work actually matters. What I do: AI Search Optimization – Getting your business recommended when someone asks ChatGPT, Perplexity, or Google AI for help. More than half of searches now start on an AI platform before anyone clicks a traditional result. Most businesses are completely invisible there. The first-mover window is still open. Premium Local SEO – Google Business Profile optimization, local citations, review strategy, and content that ranks when people search for your services in your area. Local search is where most engagements begin, and most businesses aren\'t winning it. Strategic Google Ads – Focused campaigns that reach the right people without burning budget on clicks that never convert. Smart targeting, honest spend management, conversion tracking that actually works. Why I work this way: You work directly with me. No account managers, no junior staff learning on your budget, no vague reporting. Month-to-month contracts because I\'d rather earn your business every month than lock you into something that isn\'t working. I treat your marketing budget like it\'s my own, I\'m honest when something isn\'t the right fit, and I only take on clients whose work I actually respect. Based in Vancouver, WA. Working with clients nationwide.
Experience
Head of Digital Marketing
Apr 2014 — Present
Lead digital marketing strategy and execution for established client accounts. Google Ads, Microsoft Ads, and Meta campaign management. Integrated SEO/PPC strategies, conversion optimization, A/B testing, and performance analytics. ROAS and CPA-focused optimization with comprehensive reporting.
Education
Commonwealth University-Bloomsburg
Bachelor's Degree B.S.B.A., Business Administrative Marketing
2009 — 2013
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