Nikki Norris

Digital Marketing Specialist | Local SEO, AI Search Optimization & Google Ads | 11+ Years | Open to Projects

Role
Head of Digital Marketing at Nittany Web
Location
Vancouver, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nikki Norris

AI Search Optimization, Local SEO & Google Ads for Mission-Driven Companies I only work with businesses I genuinely believe in. With 11+ years in digital marketing, I\'ve built Root & Reach Media around a simple principle: I want to work with mission-driven companies, ethical industry leaders, and businesses that exist to solve real problems. No more random e-commerce. No more clients I don\'t believe in. Just businesses whose work actually matters. What I do: AI Search Optimization – Getting your business recommended when someone asks ChatGPT, Perplexity, or Google AI for help. More than half of searches now start on an AI platform before anyone clicks a traditional result. Most businesses are completely invisible there. The first-mover window is still open. Premium Local SEO – Google Business Profile optimization, local citations, review strategy, and content that ranks when people search for your services in your area. Local search is where most engagements begin, and most businesses aren\'t winning it. Strategic Google Ads – Focused campaigns that reach the right people without burning budget on clicks that never convert. Smart targeting, honest spend management, conversion tracking that actually works. Why I work this way: You work directly with me. No account managers, no junior staff learning on your budget, no vague reporting. Month-to-month contracts because I\'d rather earn your business every month than lock you into something that isn\'t working. I treat your marketing budget like it\'s my own, I\'m honest when something isn\'t the right fit, and I only take on clients whose work I actually respect. Based in Vancouver, WA. Working with clients nationwide.

Experience

  1. Head of Digital Marketing

    Nittany Web

    Apr 2014 — Present

    Lead digital marketing strategy and execution for established client accounts. Google Ads, Microsoft Ads, and Meta campaign management. Integrated SEO/PPC strategies, conversion optimization, A/B testing, and performance analytics. ROAS and CPA-focused optimization with comprehensive reporting.

Education

  • Commonwealth University-Bloomsburg

    Bachelor's Degree B.S.B.A., Business Administrative Marketing

    2009 — 2013

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Nikki Norris — Head of Digital Marketing at Nittany Web in Vancouver, WA, US | Unifers