Nikki Lee
Email and Lifecycle Marketing Manager
- Role
- Email Marketing Manager at Janie and Jack
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Nikki Lee
Hi, I\'m Nikki Lee and I\'m leveraging my 17 years of experience in marketing and…
Experience
Email Marketing Manager
Nov 2023 — Present · San Francisco, CA, US
Develop and implement email marketing strategies to drive customer engagement and increase conversion rates- Conceptualize, brief, and oversee the development of email content aligned with overall marketing strategy to ensure consistency and brand voice- Manage end-to-end email operations, ensuring timely execution of campaigns by collaborating with cross-functional teams to meet deadlines and deliver successful deployments- Manage a centralized content calendar, communicate promotional offers, and track associated revenue performance to meet business goals- Monitor and analyze email metrics, including open rates, click-through rates, conversions, and unsubscribe rates, to refine and optimize campaigns- Spearhead A/B testing initiatives to apply email best practices, enhance engagement, and identify opportunities to improve conversion rates.
Education
Institute for Production and Recording
Associate of Arts and Sciences (AAS), Entertainment Business
2005 — 2007
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